The primary means of access to the target audience of the project is the mobile application. For this purpose, the preparation of the special application for the film was initiated. After the application access has reached saturation, the second stage of the project and of course the prepared project is to bring the documentary together with the target group at the local level and important cinema festivals. All promotional activities are under the responsibility of the implementing company; The Ministry of Culture and Tourism will be realized through effective cooperation between governorships, local governments, development agencies, non-governmental organizations and expert partner companies.

In order to ensure the success of the project and to establish the brand identity of the city, the awareness raising activities of the local people are of special importance.